Three Magic ingredients of Powerful Presentation by Phill Waknell

 According to Phil Waknell, an established expert in presentation, a presentation becomes powerful by integrating three key ingredients: message, structure, and connection. To begin with, the message can be defined as the essential or key idea that the speaker wants the audience to take away, succinctly put and designed to be the central focus and significant. Secondly, the structure is how the presentation is arranged to take the audience in a straight line from the beginning to the end and creates a unified movement while helping to build interest in the audience. Finally, the connection has to do with the essence of establishing a bind with the different audiences which allows the content to be appreciated at an emotional and cognitive level through images, narratives or even some form of interaction. All these components ensure that the presentation is not only educational but also motivational and most importantly, memorable.